Jaguar Land Rover is set to drive the next phase of its electrification strategy by manufacturing a range of electric vehicles (EV) in the UK – the next-generation all-electric Jaguar XJ.
On Friday 5 July, the company announced it will co-locate its EV manufacture, Electronic Drive Units and battery assembly in a bid to create a “powerhouse of electrification” in the Midlands. The battery assembly centre will be operational in 2020, with Jaguar Land Rover claiming that it will be the most innovative and technologically advanced in the UK, coming with an installed capacity of 150,000 units.
The announcement marks a key step in the company’s plans to offer customers electrified options on all of its models from 2020.
Chief Executive Officer Dr Ralf Speth said: “Convenience and affordability are the two key enablers to drive the uptake of electric vehicles to the levels that we all need. Charging should be as easy as re-fuelling a conventional vehicle. Affordability will only be achieved if we make batteries here in the UK, close to vehicle production, to avoid the cost and safety risk of importing from abroad.”