Most UK energy customers want renewable energy, even for higher prices

Over half (51%) of energy customers in the UK want the country to invest in sustainable energy infrastructure – even if it results in higher bills.

Published in the Populus whitepaper, The Changing Tides and Currents of the Energy Market, the sentiment was backed up MPs with 57% agreeing that it was key for the UK to make such an investment, regardless of a potential increase in energy bills. Agreement was found to be higher among Labour MPs (76%) than Conservatives (38%). Almost half (46%) disagreed that ensuring a reliable supply of energy was more important than investing in renewable energy – with Labour MPs (71%) once again more supportive than Conservatives (24%).

Furthermore, a clear commitment to the environment was cited as a top three requirement in an energy supplier for 45% of all energy consumers.

Populus